OnDemand Webinar:
4 Cornerstones to Drive Sales Performance Improvement

You must make crucial adjustments to your strategy and approach.
What's your plan for 2024? How are you planning to go against gravity and reverse the negative sales performance trends?
Did something resonate with you?
Overview of the Webinar
The last two years have been very difficult for sales organizations. Data released from Ebsta illustrates how tough it's been:
- Win rates declined by 18%
- Average deal values decreased by 21%
- 69% of reps aren't meeting their quotas
- 44% of deals are delayed
What are you doing to reverse this trend?
The secret to high growth is a deep understanding of the 4 cornerstones that drive sales performance - something we cover in-depth in this webinar. You'll learn:
- How to focus on throughput and velocity
- Methods to define your value proposition and positioning
- How to build cash flow farms (and why you need them)
- Ways to meld your business process with your tools, playbooks and processes
This webinar is for those responsible for leading or guiding your company’s or team’s growth at 25% or more.
Doug Davidoff
CEO, Lift Enablement
Doug Davidoff is the Founder and CEO of Lift Enablement. He's directly advised more than a dozen companies who have successfully sold for a combined value of more than $1 billion. For more than 20 years, Doug has been advising small and mid-market companies that are committed to serious growth. He has worked, firsthand, with more than 1,500 companies, so he knows the difference between what works, and what sounds good and doesn't work.



