Earlier this week we held a webinar highlighting both the importance of playbooks in generating predictable, sustainable and scalable results and the seven components that must be present in a sales playbook if it is going to be effective. Over the last couple of years, we’ve seen more companies paying attention to the idea of playbooks, for good reason. Companies with effective playbooks see: (source: Sales Enablement Study Conducted by The Aberdeen Group) Higher velocity and quality of lead...
