If you’re in sales, there are two things you can count on: You’re going to rely on email as a core communication tool Prospects are going to go dark on you It’s a particularly frustrating experience when prospects seemingly disappear. Part of the reason for this is that there’s a bit of a time warp from the perspective of a sales rep vs. a prospect/buyer. I advise people to realize that to a sales rep, every day feels like a week, but to a buyer, every week feels like a day. Take a situation...
