I never thought I'd feel sorry for a company with a $160 billion market value, but I'm really feeling sorry for Google. Increasingly I watch what they do and I cringe. In February 2007, I wrote a post called, "Why Google Wins." I shared: "They do not expose you to advertising or direct you to content (what’s in it for them) until the viewer has gotten something of value (the response to their search). They create value before they receive value in return– that’s a rule we should all live by."