Yesterday, I shared the challenges associated with selling new and better products/services. I shared the six steps to preparing to sell anything disruptive. Today, I'm going to put the six steps in actions and share with you how I would sell word processing in an age when the Selectric typewriter with auto correct tape was considered cutting edge. Putting It All Together I'd focus on mid-sized and large law firms. Before the word processor, these firms dealt with paper and writing in massive...
