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The Demand Creator Blog

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Three Key Ingredients for Growth

I was reviewing some old material today and I came across an insight that I want to share. Andy Kessler, an ex-hedge fund manager, identified three key items that he looks for in any business; they are: Big market Unfair competitive advantage Ability to leverage that advantage through their business model While you may or may not be looking for outside investment, these are three important items to keep in mind. Here's my take: Big market - Are there enough potential buyers who are suffering...

Marketing As GPS

My speaking schedule requires me to travel regularly to destinations I have never been to before....

Should You Turn People Off?

April's issue of Fast Company magazine has a great column by Made to Stick's authors, Dan & Chip...

Warren Buffet & Fast Growth

I'm still catching up on my reading. Today, on a train to New York City, I finally had an...

CBS News & Commoditization

CBS gave Katie Couric more than $15 million per year to lure her away from The Today Show, in an...

A Marketing Manual From Apple

A very interesting article in USA Today today: Apple Buffs Marketing Savvy to a High Shine. It's...

Listen to Proctor & Gamble

I have been preaching for quite some time that marketers need to stop focusing on their solutions,...

The Westin, Continental Airlines And How It's Still The Little Things That Count

When I travel on business, I stay at a Westin. When I fly, I’m more and more likely to choose...

Your Opinion

It always happens. We finish developing a company’s message, we’ve put together some of their...

Innovation And Commoditization

Lori Colman has an interesting post on B2BMarketingTrends. She writes that Innovation is the...