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The Demand Creator Blog

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Katie Couric, Brand Extensions, And Value Proposition Mistakes

While I admit that it is probably too early to determine whether the decision to hire Katie Couric as the anchor the CBS Evening News was a good idea or not, it is certainly heading in the direction of a failure. Katie is struggling. I’m not surprised by the struggles, however. CBS appears to have fallen victim to the same mistake as many growth-oriented executives.

Tipping Points

Recently, I sat down with a prospect who shared his growth plans with me. He laid out a couple of...

Introducing Davidoff's Law - The "Moore's Law" of Marketing

In 1965, Gordon Moore, co-founder of Intel, made an observation that has driven the growth of the...

A Perfect Example of Gratuitous 'Service'

I’ve been traveling quite a bit recently and have been lucky enough to upgrade to first class on my...

The Commoditization of Microsoft

In the wake of Google’s announcement that they will buy Doubleclick for $3.1 billion dollars,...

An Outsider's Perspective

I write this en route to Seattle for a presentation to a group of CEOs. While flying, I’ve had the...

Fast Growth Blog Featured In Baltimore Sun's Blography Series

Last week, I was interviewed by John Lindner of the Baltimore Sun as part of his ongoing series of...

Commodities Are Not The Problem. Commoditization Is.

Let’s start off with some definitions (granted you may not find them in Webster’s or Black’s Law...

Why Private Companies Are Better

If you haven’t heard, Ford Motor Company paid their CEO, Alan Mulally, $28 million dollars in 2006....

When The Definition of Insanity is Insane

One of my favorite quotes ever is attributed variously to Benjamin Franklin, Albert Einstein and...