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Corning, Wendell Weeks & Fast Growth
USA Today published an interview with Corning CEO, Wendell Weeks. It is truly a profound interview and I encourage everyone to read it.
Whose Problem Are You Solving?
I'm in the midst of reading an excellent book, Made to Stick. The authors, Chip & Dan Heath, make a...
What's in a Name? Questioning Cingular's Switch to ATT
What’s in a name? When is it worth it to change a name? I was watching TV this evening and saw, for...
Would Your Company Make A Good TV Show?
Idea Sandbox has a great post about elevator speeches, and how television shows provide a great...
Why Google Wins
I was working with a client today, discussing ways to monetize content on the web. He was talking...
Anna Nicole Smith & Commoditization
Walking through the airport in Indianapolis, I saw the news flashing across the televisions in the...
Congrats Colts - And Another Riff on Industrial-Age Media
Watching the Super Bowl served an illustration to a number of insights to the opportunities and...
Value Proposition Foundations
The central theme of any business is a value proposition, or promise, designed to solve important...
Want To Create Value? Change Your Focus!
I have two definitions of value that drive everything I do: The first is: You create value when you...
What American Airlines Can Teach Us
The airline industry is one of the most commoditized industries in the world. From a marketing...
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