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The Demand Creator Blog

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Corning, Wendell Weeks & Fast Growth

USA Today published an interview with Corning CEO, Wendell Weeks. It is truly a profound interview and I encourage everyone to read it.

Whose Problem Are You Solving?

I'm in the midst of reading an excellent book, Made to Stick. The authors, Chip & Dan Heath, make a...

What's in a Name? Questioning Cingular's Switch to ATT

What’s in a name? When is it worth it to change a name? I was watching TV this evening and saw, for...

Would Your Company Make A Good TV Show?

Idea Sandbox has a great post about elevator speeches, and how television shows provide a great...

Why Google Wins

I was working with a client today, discussing ways to monetize content on the web. He was talking...

Anna Nicole Smith & Commoditization

Walking through the airport in Indianapolis, I saw the news flashing across the televisions in the...

Congrats Colts - And Another Riff on Industrial-Age Media

Watching the Super Bowl served an illustration to a number of insights to the opportunities and...

Value Proposition Foundations

The central theme of any business is a value proposition, or promise, designed to solve important...

Want To Create Value? Change Your Focus!

I have two definitions of value that drive everything I do: The first is: You create value when you...

What American Airlines Can Teach Us

The airline industry is one of the most commoditized industries in the world. From a marketing...