Idea Sandbox has a great post about elevator speeches, and how television shows provide a great blueprint for creating quick, easily understandable descriptions of who you are. Think about the following shows:
- My Name Is Earl
- The A-Team
- The Six-Million Dollar Man
- Star Trek
- Even… Survivor
In less than 15 seconds, these shows enable a brand new viewer to understand what the show is about, what happened and it provides the context to understand the show. Some of these shows are very complex and have a great deal of nuance, yet they are able to communicate their message in a brief and compelling manner.
This got me thinking, would your business make a good television show?
If you think it would and have a witty synopsis you’d like to share, send it to me at firstname.lastname@example.org.