B2B marketers are busy people. Juggling all of the day-to-day tasks with the long-term projects is a challenge we face every day. For me, checking something off my list is very satisfying. It feels good to call a project complete. However, not all marketing projects have a true beginning and a true end. In fact, many are ongoing and need to be addressed on regular intervals. With all of the metrics that are now available, it’s safe to say, most projects are never really COMPLETE. One of the key...
