Every day…literally, every day…I learn about a new marketing app, platform or technology. It’s hard to keep up. What’s easy is being lured in by shiny, new things promising to deliver results the likes of which we’ve never experienced. Today’s marketing technology promises to deliver on everything from better content to better engagement to increased revenue. There’s a tool (or ten) for nearly every problem marketers face. Want more exposure? There’s a widget for that. Need better content...
