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The Demand Creator Blog

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Keywords Are Dead, Right?

Remember when keyword stuffing was a thing? Marketers filled their web pages with the keywords they had identified to help them improve their rankings. They sometimes even hired an SEO firm to help them fill hidden areas of their sites with those words too. Their search engine rankings improved and everyone was happy, right? Well, not everyone. Google figured out that websites were being artificially stuffed with keywords and that more keywords did not translate to a more useful site for the...

Book Review:  Sales Management.  Simplified.

In 1996 football coach Bill Parcells famously resigned as the coach of the New England Patriots...

The Four Mindsets Of Today’s Successful Sales Rep

Much has been written about the changing nature of buyers and the buying process. We’ve written...

3 Data-Backed Reasons Why You Need A Sales & Marketing SLA

I’ll admit it. I get geeked out about creating sales and marketing alignment in small and mid-sized...

Yearly Planning is a Waste of Time

Q4 is here. For many organizations that means taking a look at where they’ve been and where they’re...

5 Tactics to Dramatically Increase Your Win Rate

One of the most important sales metrics to monitor is your win rate. A small improvement in your...

5 Reasons Your Email Marketing Isn’t Working

Email is an important component of any demand generation strategy. A survey of marketers...

Beware of Social Media Best Practices - Analyze YOUR Audience

I find social media fascinating. There are so many ways to analyze what happens after you publish a...

Six Reasons Lead Scoring May Not Work for You

There seems to be increased interest surrounding how to effectively apply lead scoring to an...

Is Your Lead Generation Approach Really a Lead Generation Approach?

Earlier this month, I had an interesting conversation with a friend and colleague about lead...