So you made the decision to start a blog for your business. Congratulations! Business blogging is a very effective inbound marketing tactic. It allows you to develop your teaching point-of-view for your personas and is also a huge contributor to positive SEO. Earlier this month, Doug wrote a post about why your business must be blogging. And earlier this year, HubSpot shared six statistics specific to business blogging that will reassure you that you’ve made a good decision. But how effective...
