I was with a client who was sharing their new plan to aggressively implement an inbound marketing strategy. As he was briefing his team on the importance of the blog, he said something that struck me. He told them, “The entire reason we blog is for SEO traffic.” It struck me not because it’s inaccurate – blogging is among the most effective SEO tactics out there – but because it was incomplete. Blogging does so much more than just drive quality traffic. I’ve been blogging for more than 10 years...
