As a marketer, have you ever heard you or your department referred to as “arts and crafts” by others in your organization? If you have, how does that make you feel? All too often, marketing departments in small to mid-size companies are thought of as the people who make things look pretty and sound nice. And it does have some truth to it. Graphic designers do create beautiful things and copywriters can make some boring topics sound exciting. But true marketers know that marketing done right...
