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The Demand Creator Blog

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Five Musts When Redesigning Your B2B Website

For fun, the next time you’re with a group of marketers, entrepreneurs or executives ask them, “How many of you like – really like – your website?” After they’re done squirming, you’ll see that very few do. At Imagine, we meet with many businesses looking to grow. Surprisingly, the majority of them have outdated websites. This happens for countless reasons. Some just haven’t had the resources to dedicate to their website, some do not have a marketing person or staff to focus on it and some...

9 Lead Generation Strategies to End Your Year Strong

It’s hard to believe that we’re in the last week of summer (if, as I do, you consider Labor Day the...

Three Easy Pro-Tips for Search Engine Optimization

When it comes to promoting your website with search engine optimization, you'll hear the most...

How to Approach the Sales and Marketing Divide

Last week, I was meeting with some marketing colleagues who recently joined a new company. When...

How To Design Your B2B Prospecting Approach to Achieve Consistent, High Value Results

A couple of weeks ago, I was asked a question in a forum I participate in about how we build our...

Utilizing Growth Driven Design to Add Personalization To Your Website

Six weeks ago, I wrote a post on utilizing a growth driven design approach to manage your website....

Strong Process Is Crucial To Top Performance

Joe Maddon, the manager of the Chicago Cubs (who are threatening to make the playoffs for the first...

How to Write a Compounding Blog Post

Blogging is an important part of any inbound marketing strategy. Publishing valuable posts for our...

What Happens After You Get An Inbound Lead

So the leads have started to come in. Qualified prospects are downloading your whitepapers,...

How To Deal With A Negative Online Presence

I had an interesting experience today. I was presenting to a group of CEOs about how to take a...