So the leads have started to come in. Qualified prospects are downloading your whitepapers, watching your videos and engaging in your content. It certainly feels good to know that all of your hard work is being greeted with such a positive response. But is that enough? While I certainly don’t want to underplay the value and importance of this, getting the lead is just the first important milestone on your journey to generating accelerated revenue. The important question is what are you doing...
