Influencer marketing seems to be all the rage these days. Every day I receive at least one post, article or link to a whitepaper about influencer marketing. On the surface, it seems like it applies mostly to B2C companies but it can also be very impactful for B2B. So, what exactly is influencer marketing? Well, according to Wikipedia: Influencer marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals...
