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The Demand Creator Blog

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5 Tips to Revive A Zombie Sales Opportunity

It happens to all of us. We feel like we’ve done a good job. We did our investigation, asked good questions, put together a strong proposal and delivered a solid presentation. We left feeling great as everyone that we talked with sounded excited and there was a powerful vibe at the end. The only thing left was the formal decision to move ahead (and, of course, signing the contract or purchase order). Then...nothing. Phone calls aren’t returned. Emails go by unnoticed. At most, we get cryptic...

4 Ways to Improve B2B Website Conversion Rates

Over the last several years, the buyer’s journey has changed. The internet has given buyers the...

How To Destroy A Great B2B Sales Call In One Easy Step

You, or a member of your sales team, have just finished an excellent early stage sales call. On the...

What The SiriusDecisions Study Really Means For Sales Organizations

On May 14, SiriusDecisions released findings from its 2015 B-to-B Buyer Study, making quite a...

How to Build the Top of the Inbound Marketing Funnel

Lead generation is a primary goal of every inbound marketing program and that journey begins at the...

How To Make Outbound Lead Generation Work

A common question I get from prospects is whether outbound sales efforts really work today. They...

Stop Wasting Money On Sales Training

It doesn’t matter how good you are at doing something if what you’re doing isn’t the thing you...

Guide to Writing a Great Case Study

Effective inbound marketing programs require many types of content and a lot of it. The purpose of...

New Data: B2B Sales Conversations Are Down. Here's What To Do About It

Data from The Bridge Group, a sales development consultancy, shows that sales conversations are...

Stop Qualifying for Budget and Decision Time

Creating a clear definition of sales qualified leads (SQLs) is critical to creating alignment...