Editor's Note: This blog was originally published on July 23, 2020 and since has been updated to reflect changes and updates over the past few years. I’m among the first and loudest to say that in today’s world of sales and marketing, technology sucks up far too much oxygen and is over-valued. That, however, does not mean that the technology you use, aka your tech stack, is not important. Properly designed and implemented, technology is a tremendous accelerator and force multiplier. Properly...
