People Don’t Buy What You Do…

“People don’t buy what you do, they buy why you do it.” – Simon Sinek

These of some of the wisest words I’ve heard in years.

Many of you may already be familiar with this video.  For those that are not, I promise that watching this will be 18 of the best minutes you’ve spent on your business.

Sinek does a masterful job of sharing why companies are being commoditized (without every using the word commoditization).  He shares the remarkably simple secret of success for companies like Apple, Starbucks and Southwest; as well as the Wright brothers, and, even, Martin Luther King, Jr.  He also shares why TiVo has never been a commercial success.

Please watch this 18-minute video (I promise it’s worth it), then answer the question below:

Why do you do what you do?