Doug DavidoffWe welcome Luke Summerfield to the latest episode of the podcast to talk about Growth Driven Design and how to solve the problem with websites today.
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What's the biggest problem with websites today? Luke says that the strategy stage is often skipped. We think we know our users, but customer interactions have changed. We really need to be building websites around the entire Buyer's Journey. With the principle of Growth Driven Design, you're able to build a flexible system, understand there is no such thing is perfect, make the website look better than it is today, then let data guide you to getting closer to perfect.
Remember to always test regularly, get a pulse of your audience and continually adjust your strategy for your website.
To learn more, the Growth Driven Design Certification can be found here: https://www.growthdrivendesign.com/certification