---
title: The Drought
description: On our recent webinar Making It Rain Even In A Drought, I focused on some of the key actions companies need to take to grow in any market conditions - even down markets.
image: https://www.liftenablement.com/hs-fs/file-361913552-jpg/blog-files/slide1.jpg
---

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# The Drought

[ Doug Davidoff ](https://www.liftenablement.com/blog/author/doug-davidoff)  Sep 1, 2009 4:57:50 PM

On our recent webinar [*Making It Rain Even In A Drought*](https://blog.imaginellc.com/making-it-rain-even-in-a-drought), I focused on some of the key actions companies need to take to grow in any market conditions - even down markets.  It's a process we call *The Raindance*.  The first is to understand the market conditions you are in.  The are three underlying conditions (a Perfect Storm if you will) that are creating the margin and growth pressures businesses are now facing - I call this The Drought.  I thought I'd share an excerpt of the program with you.

![The Drought](https://www.liftenablement.com/hs-fs/file-361913552-jpg/blog-files/slide1.jpg?width=484&height=363&name=slide1.jpg "The Drought")

By the way, we do still have spots available for September's 2 *Making It Rain* webinars.  [Click here for details](https://blog.imaginellc.com/making-it-rain-even-in-a-drought).

[Performance](https://www.liftenablement.com/blog/topic/performance), [B2B Sales Strategy](https://www.liftenablement.com/blog/topic/b2b-sales-strategy), [Demand Generation](https://www.liftenablement.com/blog/topic/demand-generation)

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