Hola from a beach in Mexico! That's right...I'm taking a vacation. Today's blog post is "my message in a bottle" to you from that beach and coincidentally, it's all about messaging. Messaging has never been more important than it is today. To get the attention (and keep it) of your audience, it's imperative that you are crafting and delivering the right messages to the right people at the right time. There's a lot of hard work that goes into developing your message. If you don't get it right,...
