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Doug Davidoff

Technology: Sales and Marketing Friend or Foe?

Today, I received an email offering me a report about sales enablement platforms. Yesterday, I received six emails from sales development reps suggesting I talk to them about the technology their respective companies offer that I essentially can’t live without. Unless you’re living “off the grid,” I’m sure you’re experiencing some level of the same thing. Technology in the sales and marketing space can be overwhelming…and scary. It can also be life-changing in a positive way. Finding your way...

Messaging Can Make or Break Your Demand Generation Strategy

Hola from a beach in Mexico! That's right...I'm taking a vacation. Today's blog post is "my message...

What is a Sales Qualified Lead (and Why Misunderstanding Could be Killing Growth)

If you’re involved in demand generation or lead generation, then it’s a pretty good bet that...

5 Rules for Asking Effective Sales Questions

For as long as people have been training others to sell, one precept of effective selling has stood...

5 Tactics to Shorten Your Sales Cycle

According to BrightFunnel, a marketing intelligence platform for B2B selling, deals are more...

4 Books to Read Before the End of the Summer

The dog days of summer have arrived, and that means fireworks, some time at the beach (or wherever...

My Market Isn't That Big...Does Inbound Still Work?

A topic has come up repeatedly in conversations that I’m having with executives. They’re sharing...

[VIDEO] Five Tactics to Finish 2016 Strong

Where did the time go? It seems like it was just a couple of weeks ago when 2016 was just getting...

3 Ugly Truths About Inbound Marketing

While it’s no secret that I’m a big fan of inbound marketing, I like to consider myself a...

What is Account Based Marketing - and Does it Matter?

Legendary money-manager Peter Lynch was fond of sharing his favorite indicator of whether the stock...