---
title: How Much Should I Spend On ... ?
description: One of the most frequent questions I get is how much should be spent on a marketing or sales initiative. Whether it’s a website, CD, brochure or any other communication mechanism.
---

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# How Much Should I Spend On ... ?

[ Doug Davidoff ](https://www.liftenablement.com/blog/author/doug-davidoff)  Sep 19, 2008 1:55:41 PM

One of the most frequent questions I get is how much should be spent on a marketing or sales initiative. Whether it’s a website, CD, brochure or any other communication mechanism.

[Seth Godin](http://www.sethgodin.com/sg/) has a post on his blog that I think provides great insight. He refers to it as [“real vs. slick](http://sethgodin.typepad.com/seths_blog/2008/08/the-dead-zone-o.html)”.

While I don’t like the reference to “slick,” (which to me is negative), I think he means production value. The key is that when you go for “production value” (ie. I want this to look fantastic), then you have to go all the way – and that means spend the money and the time to make it work. Otherwise, focus on the content and make it real.

[B2B Sales Strategy](https://www.liftenablement.com/blog/topic/b2b-sales-strategy)

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