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The Demand Creator Blog

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Bigger Markets - The Key to Growth

One of Jack Welch’s most famous strategic decisions was the decision that every GE business unit would be the #1 or #2 players in their respective markets. That decision became the basis of his “#1, #2, fix, close or sell” strategy.

Building Your Senior Team

People are the single most important component to any business. Whether you have a senior team...

A Recession

If you are follower of the news, it’s pretty likely that you believe a recession is coming. Of...

That Time of Year Again

I've got my Super Bowl party picked out. I'm ready for the game (go Giants) - and the commercials....

Invasive Marketing

I just read about a new plan Internet phone service provider Jajah has just announced. Apparently,...

The Trouble With Competition

The trouble with competitive analysis is that, often, the end result is that you define yourself by...

What Is Radio Shack?

The holiday week's football came with more commercials than any person should have to endure. I...

Join The Imagine Team

We’re growing at Imagine. If you’re up to the challenge of taking on the world of “industrial...

Elements on Design

Ever since the iPod was introduced, everyday businesses began seeking the “holy grail” called...

What Your Clients Are Thinking About

I've always said that the most important thing that a business can do is to know more about its...