--- title: A Recession description: If you are follower of the news, it’s pretty likely that you believe a recession is coming. --- ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner # A Recession [ Doug Davidoff ](https://www.liftenablement.com/blog/author/doug-davidoff) Feb 19, 2008 12:38:39 PM If you are follower of the news, it’s pretty likely that you believe a recession is coming.  Of course, I like to say that the media has accurately predicted 9 of the last 2 recessions. I certainly don’t have any insights into whether we are entering a recession or not. Here’s what I can tell you: When I was a financial advisor, I used to tell my clients that there are only two things we know for certain. “We know there will be [‘bull’ markets](https://en.wikipedia.org/wiki/Market_trend#Bull_market) and we know there will be [‘bear’ markets](https://en.wikipedia.org/wiki/Market_trend#Bear_market),” I’d say. “The only thing we don’t know is when they will happen.” For this reason, I would instruct my clients that the only viable long-term strategy is one that works in both a “bull” and “bear” market. The same is true in building a fast growth business. You must implement a strategy that works when times are good or bad. That means creating demand, make a [compelling promise](https://blog.imaginellc.com/what-is-your-promise), focus manically on [delivering your promise](https://blog.imaginellc.com/most-messages-are-meaningless), and always make sure you [create value](https://blog.imaginellc.com/solutions-solutions-everywhere-e28093-but-no-value-to-be-found) in everything you do. These four items are a recipe for growth in any market. [B2B Sales Strategy](https://www.liftenablement.com/blog/topic/b2b-sales-strategy), [Demand Generation](https://www.liftenablement.com/blog/topic/demand-generation) ## Read On [![](https://www.liftenablement.com/hs-fs/file-359963978-jpg/blog-files/ump+shark.jpg?width=352&name=ump+shark.jpg) ](https://www.liftenablement.com/blog/has-southwest-jumped-the-shark) ### [Has Southwest Jumped The Shark](https://www.liftenablement.com/blog/has-southwest-jumped-the-shark) News yesterday that Southwest Airlines is going to enter the international travel market by keeping... 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