I spent the last few days at the National Apartment Association (NAA) annual conference. It had been a while since I had visited a trade show of that size and scope. I had the opportunity to visit with some existing clients and discuss opportunities with some prospects. While I wasn’t exhibiting at the show, I had an interesting conversation with a prospect about what she and her team were going to do upon returning from the show. In talking with her and some others about the topic, I thought a...
