Blogging can reap huge benefits for B2B organizations. For example, according to HubSpot, companies who blog receive 55% more website visitors as well as 97% more inbound links. Additionally, 82% of marketers who blog daily have acquired a customer through their blog compared to 57% who only blog monthly – which is still an impressive statistic. With these types of stats, it’s no wonder there are so many blogs out there. The key is to make sure your audience is engaged with yours. Here are six...
