Recently, I was talking with a Senior Vice President for a growing $40-million-dollar company. He was hired to help lead the company through their next phase of growth (targeting more than $100 million in the next 3 – 5 years) and to help get new offerings off the ground. He shared with me that their core service is very strong right now, but that it’s getting increasingly commoditized. They compete in a highly fragmented business, and a core part of their advantage was that they’ve completely...
