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The Demand Creator Blog

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The 2 Most Important Questions You Must Answer To Grow B2B Sales

A few weeks ago I came across an interesting post, Pitching Sequoia? Here’s the big question you’ll need to answer. The post highlights the experience of someone who helps entrepreneurs pitch their ideas to venture capital companies. While it was fascinating reading the stories shared, the post highlights the advice that came from one of the greatest venture capital firms of all time. It emphasizes that while financial pro formas, business plans and management teams are all important; getting...

Is It A Sales Problem, A Messaging Problem or Something Else?

Recently, I was talking with a Senior Vice President for a growing $40-million-dollar company. He...

5 Areas to Consider When Building a B2B Email Lead Nurturing Campaign

In Doug’s last post, he talked about how lead nurturing is a critical part of the inbound marketing...

Lead Nurturing Aligns Sales Development and Inbound Marketing

Earlier this week, I had the opportunity to speak with Kyle Porter, CEO of fast-growing SalesLoft,...

5 Things You Want to Know About A Lead Before Contacting Them

Whether you’re implementing an inbound marketing approach or are engaged in outbound prospecting...

6 Tips for Creating CTAs that Convert

At the beginning of every month at Imagine Business Development, we review our clients and our own...

Why You Must Master Outbound To Succeed At Inbound Marketing

I’m a huge fan of inbound marketing. It has been instrumental in making Imagine Business...

Content Creation Tip: Make Existing Content New Again

Over the weekend, we decided it was time to tackle some of our summer yard projects that we had...

Maximizing Lead Generation Results From Trade Shows

I spent the last few days at the National Apartment Association (NAA) annual conference. It had...

4 Reasons Prospects Don't Engage With Content Marketing

Creating content takes a tremendous amount of time and resources. So there’s nothing more...