In today’s marketing world, content is king. According to Demand Metric, 90% of all B2B organizations are marketing with content and with good reason. Content marketing generates three times more leads than traditional marketing per dollar spent. While 90% of B2Bs say they are marketing with content, only 35% say their efforts are effective. This is usually due to a lack of planning. Having a documented content strategy that revolves around your buyer personas will increase your effectiveness...
