---
title: Winning Competitive Business
description: I don't typically get jealous of people.  We all have our own stories, but I have to admit I'm jealous of Seth Godin.
---

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# Winning Competitive Business

[ Doug Davidoff ](https://www.liftenablement.com/blog/author/doug-davidoff)  Nov 12, 2009 3:56:55 AM

I don't typically get jealous of people.  We all have our own stories, but I have to admit I'm jealous of [Seth Godin](http://sethgodin.typepad.com). I've always admired his thinking - both in style and outcomes.  Even more, I enjoy his witty way of communicating very complicated ideas in extraordinarily simple fashion.

Well, today Seth topped himself.  In 5 (very) short paragraphs Seth nailed the key to winning competitive business.  The gist is that you don't take business from a competitor by being "better", you doing it by focusing on the things that matter to the buyer, that are being focused on by the competitor.

[Do yourself, and your business, a favor and read it here](http://sethgodin.typepad.com/seths_blog/2009/11/cant-top-this.html).

[B2B Sales Strategy](https://www.liftenablement.com/blog/topic/b2b-sales-strategy), [Sales](https://www.liftenablement.com/blog/topic/sales)

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