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The Demand Creator Blog

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B2B Sales Strategy (3)

What it Means to be Data-Driven, How It’s Different from Metrics & How to Apply it

My daughter is entering her senior year in high school. I have to admit that there are times where I stop and think how I wish I were in high school today. Now, I don’t have this wish for the common reasons you may be thinking. You see, when I was in high school it wasn’t cool to obsess about things like data. But today, data is about the coolest thing in the world (well, except for maybe AI). Everyone is talking about data. Big data. Little data. Metadata. Today, it seems, marketing and sales...

New Research from SiriusDecisions is Bad News for Sales Teams - Here’s What to Do About it

A new research report from SiriusDecisions presents a pretty damning view on the state of sales...

Conversations Don’t Happen by Accident: The 6 Strategies to Creating a Strong Chat Experience

Yesterday, Drift announced the latest enhancement to their conversational marketing platform,...

Why I Don’t Give My Head of Sales A Revenue/Sales Quota

Make the number! It’s probably the three words that dominate the thinking of salespeople and...

5 Steps to Design Your Pipeline to Shorten the Sales Cycle and Align Sales & Marketing

If any of these objectives are a high priority for you, read this post (if not, feel free to skip...

7 Reasons Your Sales & Marketing Organization Doesn't Need A Playbook

The Imagine team has invested quite a bit of time and energy into mastering the design, development...

4 Resources to Get 2018 off to an Explosive Start

I simply cannot believe how fast 2017 has flown by. Here at Imagine, we’re in the final days of...

3 Ways Salespeople Kill Sales at the End of the Month

When I was a salesperson, I loved December. It was the perfect time to close business. While...

5 Reasons Your Annual Sales Plans Fail

It’s that time of year again. All across the land, sales and marketing executives, as well as...

5 Ways Your Website is Killing Sales

The biggest change over the last decade in B2B sales is the importance of your website and web...