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The Demand Creator Blog

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B2B Sales Strategy (5)

The Only Metric that Matters if You're Looking for Sales Growth

Anyone who knows me, knows I love data and metrics. One of Imagine's core values is "In God We Trust, Everybody Else Better Bring Data." If you've followed this blog for any length of time, you are well aware that we often write about important metrics that you should be tracking. As six of our most popular posts on the subject would indicate, we take metrics very, very seriously: 4 Key Sales Enablement Metrics for Growth-Focused Companies The 9 Metrics You Must Be Tracking to Scale B2B Sales...

5 Tips to Deliver Effective Coaching to Your Sales & Marketing Teams

Last week a friend and fellow business owner sent me an interesting article from Harvard Business...

5 Common CRM Mistakes Made by Sales (and Marketing) Organizations

It's a great time to be a sales organization. I often find myself wondering how different things...

3 Ways Salespeople Can Use Social Media to Sell Better

Take a quick minute to think through your last online purchase…how did you hear about the item? Was...

Understanding Your Customer: How They Define Value

In 2004, when I launched Imagine, I wrote an article that stimulated a lot of conversation. I would...

The Most Common Mistake that Stalls B2B Sales & Revenue Growth

I will admit that as a student in high school and college, I hated science classes. It really...

How to Ensure Your Proposals Don’t Suck So You Win Business

Anyone involved in sales, marketing or demand generation should make it a point to get involved in...

How to Use Social Media Data to Have Better Sales Conversations

I think it’s safe to say that most sales professionals know that it is imperative to be as prepared...

Five Reasons Good Sales & Marketing Messages Fail

Messaging gets a lot - A LOT - of attention from both marketers and sales executives. For good...

5 Priorities for Every Demand Generation Executive's List in 2017

The fresh air of a new year. Anything is possible and confidence is running high. I’ve always found...