Making sales outreach calls can be tough, for a bevy of reasons- getting past gatekeepers, connecting with the right people, getting hung up on, to name a few- especially early in the sales process. One of the hardest parts is knowing how to end the first call successfully. Without greater context, the only clear objective is setting a discovery meeting or some other type of meeting, but that's not always appropriate for the situation. Identifying potential waypoints (the stopping points along...
