<img src="https://ws.zoominfo.com/pixel/Nfk5wflCTIIE2iSoYxah" width="1" height="1" style="display: none;">

The Black Line Between Sales & Marketing

The Black Line Between Sales & Marketing - think of it as sports radio for salespeople, marketers, and demand generators.

Posts about

Marketing (2)

Episode 75: The Importance of Business Acumen & Valuable Metrics

It’s officially graduation season. How do we know? Because those graduating are coming to Mike and Doug for some help either securing a job, interviewing, or something else. But our episode today isn’t about getting a job after graduation. It’s about how those fresh out of college, or even businesspeople in general, need to have business acumen. Where do you get business acumen? What even is business acumen? And when do valuable metrics turn to vanity metrics? Mike and Doug answer all these...

Episode 74: Interview with Gabriel Marguglio - Using Video to Enhance Brand Affinity

Video is an intense medium, and while every business should think about including video in their...

Episode 73: Okta Acquires Auth0 & Is Being A CopyCat Good?

HubSpot’s stock is back over $500 and is now worth $24 billion in valuation. Adobe beats Salesforce...

Episode 72: Interview with Christina Garnett - The Truth About Communities

Today’s episode is extra special as the one and only Christina Garnett joins us as a guest on the...

Episode 71: The Attention Economy, Email Metrics, & A/B Testing

Doug hit inbox zero the other night and apparently email is dead. Just like coffee doesn’t work...

Episode 68: Kicking Off 2021 - How to Steer Your Course to a Strong Year

Happy New Year everyone and welcome to the first episode of the year! We're officially in a new...

Episode 65: MarTech 2030...The Implications

The biggest news in our world today is that the election this year will be over in the next few...

Episode 64: Interview with Meghan Anderson - Enhancing the Sales-Marketing Relationship

Today is the day we've all been waiting for. Guest Meghan Anderson, VP of Marketing at HubSpot,...

Episode 63: Inbound20 Recap & The Truth About Sales-Marketing Alignment

HubSpot hosted Inbound 2020 remotely this year and they knocked it out of the park with the short...

Episode 62: Snowflake IPO & Side Gigs

There are big things going on in the world this week: Snowflake went public, Inbound 2020 is...