<img src="https://ws.zoominfo.com/pixel/Nfk5wflCTIIE2iSoYxah" width="1" height="1" style="display: none;">

The Black Line Between Sales & Marketing

The Black Line Between Sales & Marketing - think of it as sports radio for salespeople, marketers, and demand generators.

Posts about

Marketing (3)

Episode 61: Interview with Marcus Andrews - Product Marketing, Launches, Narrative Design & More

What is product marketing? Is it really a thing? And if it is a thing, how is it different from marketing? A lot gets answered in today's episode as we have guest Marcus Andrews, Product Marketing Group Lead for the Marketing Hub at HubSpot, joining us to fill in all the gaps surrounding product marketing. And for the first time, co-host and founder of Seventh Sense, Mike Donnelly, is unable to make the recording, so things are extra interesting this episode.

Episode 60: Interview with Tyler Lessard - The Role of Video for Sales & Marketing

Video is just a fad right? No, no, no! Video has been around forever, but more recently it's become...

Episode 59: Interview with Raj Aggarwal & Henry Cipolla - Data, Data Science & Making Better Decisions

Companies have a lot more quality data than they think, but most people use excuses to not have to...

Episode 56: A Review of HubSpot's Post-Covid Benchmark Data

Today's episode includes some screen sharing and what Doug refers to as "a walk down data street."...

Episode 54: No Shortcuts - The Keys to Thriving Through Disruptive Times

The year has shifted. What are you doing differently? What are you doing to come out ahead? What...

Episode 52: Analytics & Attribution - Solving the Impact Question Once and For All

How many of us hide the truth about what we're doing, hoping those things don't end up coming out?...

Episode 46: What The HubSpot & Salesloft Acquisitions Mean For The Greater MarTech Ecosystem

There's been a lot of big news this week in the sales and marketing (or MarTech) world. In this...

Episode 45: Have Data-Driven Mindsets Jumped The Shark: Using Data Effectively

Would you know how to respond to this: why are the metrics you care about so important to you? Mike...

Episode 40: Scott Brinker: The Role of Martech in Marketing & Sales

Why are we doing less as a result of a solution that's supposed to enable us to do more? Guest...

Episode 38: Team Human vs. Team Technology - Where AI is Leading Us

Just because we can do it, does that mean we should? Doug and Mike explore the topic of AI, the gap...