The Black Line Between Sales & Marketing Podcast

Episode 35: Forecasting and the Null Hypothesis

If you could choose between one of the two options - you can have a higher open rate and click rate or you can have more opens and more clicks, which would you choose? Mike and Doug explore how this is a false question and other data driven issues. Video:

Episode 34: The Truth About Customer Acquisition Cost

One of the freshest and most often used buzz-words in sales and marketing is customer acquisition...

Episode 31: Should you be Opaque with Pricing?

Mike decided to take the pricing page off of his website, because of how it was affecting the...

Episode 30: What Worked (and Didn't) for us in 2018

While most marketing organizations are making predictions about the next year, we're looking back...

Episode 29: Does Traffic Matter?

For better or worse, marketers are obsessed with numbers. What's one of the biggest metrics they're...

Episode 28: Marketers Need to Be Technologists

Mike argues that marketers need to be technologists in order to be successful and iterate, but what...

Episode 27: Funnels, Flywheels or WTF?!

Hubspot has unveiled their new flywheel model for sales, and Doug and Mike have some thoughts. Is...

Episode 26: Beware of People who Claim to Manufacture Antiques - Navigating Today's MarTech Landscape

In this episode of the podcast, Mike and Doug discuss the current MarTech landscape, and make some...

Episode 25: Being Tactical vs. Being Strategic

In this episode of the podcast, Mike and Doug discuss what it means to be tactical, versus what it...

Episode 24: How can Marketers Bring More to the Table

In this episode of the podcast, Mike and Doug discuss the actions marketers can take to be more...

The Black Line Between Sales & Marketing

The Black Line Between Sales & Marketing - think of it as sports radio for salespeople, marketers, and demand generators.

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