Sales and sales strategy is where I come from. It will always hold a special place for me. It's also "the last mile" for organizations. I see, too often, companies that are getting 80-90% of it right only to falter when it comes to implementing their sales approach and methodology. If you want to scale growth, you must master a methodology, and in this episode, I do one of my favorite things - dispel popular myths to provide a no-BS perspective on what works.
