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David Fletcher

How to Use Social Media Data to Have Better Sales Conversations

I think it’s safe to say that most sales professionals know that it is imperative to be as prepared as possible during all stages of the sales process, in order to communicate in an intelligent fashion with prospects. Today we have so much data available that comes from a variety of sources and sales professionals are at a disadvantage if they do not utilize it. Data is playing an increasingly vital role in helping sales professionals know when and how to contact their targets, and ultimately...

How Sales Development Can Create Sales and Marketing Alignment

No matter where you go or what you read, if you are in the sales and marketing profession, you have...

Top 5 Sales Issues to Focus on During Q3 and Q4 for a Prosperous 2017

I know it’s hard to believe but we are already halfway through the calendar year! If you are like...

5 Lessons I Learned Building Imagine's Sales Development Team

A little more than two years ago, we set out on a mission to build a sales development team. We...

Not Enough SQLs? What's Your Sales Cadence?

One of the most important ways to keep your sales development reps (SDRs) focused on growing their...

5 Reasons Sales Development Teams Fail

Every company, or at least every company that we talk to at Imagine, is looking for ways to...

Four Reasons Marketing Automation Fails

Everyone who knows us knows that we are huge fans of marketing automation tools. More specifically,...

3 Ways to Keep Inbound Leads from Getting Lost in the Funnel

Far too often, I hear about inbound marketing campaigns that have successfully generated leads but...

The 5 Keys to Building a Sales Development Team

A strong sales development team is a great way to quickly increase revenue. These reps focus on...

Be Smart About SmartPhone Engagement

“There’s just a lot of things about mobile that are amazing opportunities for advertisers and for...