On Demand Webinar
Transforming CRM From a Logging Tool to a Performance Accelerator

Key Insights
- Discover how success with CRM takes a change of mindset from a place of adoption to utilization.
- Why a simple and complete CRM is the key to success.
- Understand the 3 power level points of a strong CRM and how this can transform it from a system of record into a system of action.
- Learn the 5 keys to making your CRM a true performance platform.
Is Your CRM Driving the Results You Need?
A CRM isn't just for storing data, it's a powerful engine that can accelerate growth and deliver measurable results. Far too many organizations are blind to the hidden gaps and inefficiencies that actively undermine your ability to drive growth.
See where you stack up and learn how to transform your CRM into a powerful growth engine with The Strategic CRM Platform Assessment™.

Meet the Host

Doug Davidoff
CEO of Lift Enablement
Doug is the founder and CEO of Lift Enablement and the author of the award-winning #1 bestseller The Revenue Acceleration Framework. He's directly advised more than a dozen companies who have successfully sold for a combined value of more than $1 billion. For more than 20 years, Doug has been advising small and mid-market companies that are committed to serious growth. He has worked, firsthand, with more than 1,500 companies, so he knows the difference between what works, and what sounds good and doesn't work.
More Insights & Resources
Enjoy the content from the webinar? Check out some of our other resources related to the session.
CRM Adoption vs Utilization - How They're Different and Why It's Important
The Real Cost of Poor CRM Adoption
Many companies hyper-focus on logging activity but overlook whether their CRM actually improves sales performance. True success comes from prioritizing utilization because failing to do so results in the highest cost of all: misled decision-making and stifled growth.
CRM Adoption - 5 Cognitive Biases to Make it Easier
Explore five key behavioral science principles that drive successful system adoption and utilization. Break down how people naturally adopt new behaviors and how to design a system that encourages engagement.