Making Sales Growth Predictable, Sustainable & Scalable

It's Time To Stop Giving Customers What They Want!

I just sat through a three-hour workshop for CEOs on the topic of customer feedback. It made me realize just how difficult the paradigm shift from demand fulfillment to demand creation will be for most organizations. Too many companies and consultants are stuck in demand fulfillment.

The Broken Plate Theory

The key to successful growth is broken plates. Let me explain. There are only three resources...

Where Are You Coming From When You Go-To-Market?

Despite all of the talk within business circles about customer-centered initiatives, the reality is...

What IF...?

What if your business could accomplish things you never thought it could accomplish? What if you...

Presence – A Warning Against Trying To Solve New Problems With Old Solutions

I’m reading a fabulous book, Presence, by (among others) Peter Senge, famous for The Fifth...

Find Your Prescription For Creating Value

It's tough being a doctor today. Traditionally, all medical professionals have operated under the...

Wall Street Journal Article Shows Madison Avenue Still Doesn't Get It

It finally sank in on Madison Avenue in 2005 that the 30-second commercial is fading as a means of...

Your First Discovery Of 2006: What Causes Sales?

Successful selling requires a number of things happening in concert. You need an excellent...

Never Forget The Core Reason Why People Buy From You

I love coffee shops. For some reason ,my neighborhood is a magnet for gourmet coffee...

The Hidden Truth About Creating Value: If You Don’t Create It, You Destroy It.

Over the last month, I’ve received several questions about creating value. For those who are not...

Doug Davidoff