--- title: Creating B2B Lead Generation Campaigns That Work description: It is time to focus on growing revenue. To do that, businesses must transform their lead generation efforts into predictable, sustainable and leveragable pieces of their go-to-market strategies. image: http://blogs-images.forbes.com/johnkotter/files/2012/01/Accelerated-Revenue-Growth.jpg --- ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner # Creating B2B Lead Generation Campaigns That Work [ Doug Davidoff ](https://www.liftenablement.com/blog/author/doug-davidoff) Oct 23, 2012 1:07:00 PM ![](https://www.liftenablement.com/hs-fs/hubfs/Accelerated-Revenue-Growth.jpg?width=274&name=Accelerated-Revenue-Growth.jpg) Unequivocally, it is time to focus on growing revenue.  To do that, businesses must transform their lead generation efforts into predictable, sustainable and leveragable pieces of their go-to-market strategies.     Think about this:     - What impact would a steady stream of high quality leads do for your sales efforts? - How much time, money and energy have you expended in an effort to develop such leads? If you're like most small and mid-size (SME) B2B companies your answer to both questions is:  "A lot!"  The question is, why are high probability leads so difficult to get? Over the last three years, we have been studying, breaking down and rebuilding the entire process of lead generation for SME B2B companies.  We've tested the concepts on ourselves first, then confirmed our findings with some of our clients.  Now we're ready to share our findings with you. Join us **October 31st at 2pm** as we share the answers to this question, and, more importantly, share the secrets that will enable you to develop  lead generation campaigns that not only create quality leads, but leverage your sales efforts as well.      We'll share:   - The 3 myths that cause your lead generation efforts to fail, before you even start. - The 3 questions you must answer *before* beginning a campaign or lead generation effort. - The 5 steps to creating lead generation campaigns that work.   At this webinar, I'llshare our latest research, insights and best practices.  What's more - the webinar is free. So, [join me on October 31st to ensure that you finish 2012 strong and get 2013 off to a fast start](https://info.imaginellc.com/developing-b2b-lead-generation-campaignsthat-work).   [Lead Generation](https://www.liftenablement.com/blog/topic/lead-generation), [B2B Sales Strategy](https://www.liftenablement.com/blog/topic/b2b-sales-strategy), [Demand Generation](https://www.liftenablement.com/blog/topic/demand-generation) ## Read On [![register-now](https://d1n2i0nchws850.cloudfront.net/portals/100473/c9e6db77-2f80-449f-aa3e-87925ac3ca26-1318533736715/register-now.png?v=1318533736.97) ](https://www.liftenablement.com/blog/successful-lead-generation-for-b2b-companies) ### [Successful Lead Generation for B2B Companies](https://www.liftenablement.com/blog/successful-lead-generation-for-b2b-companies) Since the beginning of time (or least since salespeople have been around) the the search for leads... [![](https://www.liftenablement.com/hs-fs/hubfs/images/Facts.jpg?width=352&name=Facts.jpg) ](https://www.liftenablement.com/blog/eliminating-5-misperceptions-about-b2b-lead-generation) ### [Eliminating 5 Misperceptions About B2B Lead Generation](https://www.liftenablement.com/blog/eliminating-5-misperceptions-about-b2b-lead-generation) Lead generation is a crucial component of any go-to-market strategy. Often an afterthought, it is... [![](https://www.liftenablement.com/hs-fs/hubfs/images/iStock_000042055722_Large.jpg?width=352&name=iStock_000042055722_Large.jpg) ](https://www.liftenablement.com/blog/3-reasons-b2b-salespeople-fail-that-arent-their-fault) ### [3 Reasons B2B Salespeople Fail](https://www.liftenablement.com/blog/3-reasons-b2b-salespeople-fail-that-arent-their-fault) In 2011, Harvard Business Review released a study on sales performance finding, among other things,...