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Commoditization & Noise
Last week, I spoke at an EO conference. EO is a great organization of leading entrepreneurs and the theme of the conference - Nerve - was to seize today's circumstances and turn them to their advantage. I spoke about my favorite topic - Creating Demand.
Over the course of the next few weeks, I'm going to share some of the insights I made (and have been making) about creating demand. Today, I highlight the underlying cause that is making business tougher, and why traditional marketing approaches just make things worse.
The "noise" that is created by traditional marketing methods makes connecting with customers and prospect almost impossible. Overcoming the noise barrier with more noise, more "we do's" won't work.What can you do instead? Stop forcing your customers to understand you, and instead make them feel understood.
