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The Demand Creator Blog

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Training

Here’s How Sales Managers Can Succeed Via an L&D Strategy

If you’re a sales manager, you were likely chosen for the job because you had great success as a salesperson. Management is confident you know how to sell and figures you’ll share your secrets with your reps. And you do your best, but end up frustrated when most don’t meet their quotas. Sound familiar? Here’s the hard truth: being a star salesperson differs from teaching others to be star salespeople. In fact, they’re totally different jobs.

What Is L&D and Why Should Sales Managers Care?

As a sales manager, you’re responsible for shepherding your reps to success. After all, if they...

9 Ways to Ensure Your Training Boosts CRM Utilization

If your CRM isn’t being utilized, you’re falling short in terms of ROI. There’s nothing worse than...