--- title: "Episode 7: Interview with Tom Monaghan (HubSpot)" description: Tom Monaghan shares email marketing lessons and Boaz Ginvald talks with us about BrightInfo and leading a growing business. image: https://www.liftenablement.com/hubfs/Tom_Monaghan.png --- ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner # Episode 7: Interview with Tom Monaghan (HubSpot) Written By: Doug Davidoff ### Jess Cardenas The fact that I get to work to solve wicked difficult problems for clients (and sometimes internally) and collaborate with great team members and great clients to do so. Chief of Staff ![](https://www.liftenablement.com/hs-fs/hubfs/raw_assets/public/Lift-Theme-Dev/images/plane%20(1).png?width=24&height=24&name=plane%20(1).png) Published: May 8, 2016 3:00:00 PM Episode 7 features [Tom Monaghan](https://www.linkedin.com/in/computertom), Postmaster and Director of Email Engineering at [HubSpot](https://www.hubspot.com/). He shares his thoughts on the state of email marketing, common mistakes and what the future holds.  ## Show Notes ![Tom_Monaghan.png](https://www.liftenablement.com/hs-fs/hubfs/Tom_Monaghan.png?width=387&height=385&name=Tom_Monaghan.png "Tom_Monaghan.png")In this episode, Tom talks about what every email marketer needs to know (and do) to be successful. Some of the things he shares include: - Biggest changes in email marketing over the last 10 years. - Dumbest mistakes he sees small and mid-market companies making over and over again. - Why you should never buy a list. - Always remember you're writing for humans. - Respect. Respect. Respect.  - What the future holds for email marketing. - Track everything. ## Tech Tip Not only is BrightInfo a great tool for increasing conversions on your website, their founder and President, Boaz Grinvald has a great story to tell. In this episode, we have a bonus interview with Boaz. In the interview, he shares his tips for leading a growing business and how BrightInfo can improve your results. [Learn more about BrightInfo here](http://www.brightinfo.com/).  ## Learn More With Lift Check out related blogs that spark further insight [Subscribe to our Blog ](https://www.liftenablement.com/subscribe) [3 Ways Salespeople Kill Sales at the End of the Month Click Here ![](https://www.liftenablement.com/hs-fs/hubfs/raw_assets/public/Lift-Theme-Dev/images/plane-icon.png?width=44&height=44&name=plane-icon.png) ](https://www.liftenablement.com/blog/3-ways-salespeople-kill-sales-at-the-end-of-the-month) [3 Reasons Mid-Market Companies Are Leaving Salesforce For HubSpot Click Here ![](https://www.liftenablement.com/hs-fs/hubfs/raw_assets/public/Lift-Theme-Dev/images/plane-icon.png?width=44&height=44&name=plane-icon.png) ](https://www.liftenablement.com/blog/salesforce-vs-hubspot) [25 Motivational Quotes for B2B Sales & Marketing Professionals Click Here ![](https://www.liftenablement.com/hs-fs/hubfs/raw_assets/public/Lift-Theme-Dev/images/plane-icon.png?width=44&height=44&name=plane-icon.png) ](https://www.liftenablement.com/blog/25-motivational-quotes-for-b2b-sales-marketing-professionals) [![LinkedIn](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/blog-index-page/Linkedin.svg) ](https://www.linkedin.com/company/lift-enablement/posts/?feedView=all) [![RSS](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/blog-index-page/Rss.svg) ](https://www.liftenablement.com/subscribe) [Subscribe to our Blog ](https://www.liftenablement.com/subscribe)