---
title: "Episode 4: What is Sales and Marketing Alignment?"
description: Mike Donnelly and Doug Davidoff discuss Marketing and Sales Alignment.
---

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# Episode 4: What is Sales and Marketing Alignment?

Written By: Doug Davidoff

### Jess Cardenas

The fact that I get to work to solve wicked difficult problems for clients (and sometimes internally) and collaborate with great team members and great clients to do so.

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Published: Dec 7, 2017 12:00:00 PM

In Episode 4, Doug Davidoff and Mike Donnelly debate Sales and Marketing Alignment and how it affects your customers. Listen or watch below and leave us a comment with your thoughts!

### Video:

### Audio:

## Show Notes

Is the idea around Sales and Marketing alignment a myth? It's a popular topic, but does it ever really happen? Companies get caught up being internally focused instead of being customer focused. We need to align with our customer base...how they learn, engage, consider and make a decision.** **During this episode, Doug and Mike discuss what Sales and Marketing alignment means - both from each of their perspectives and what they believe other companies are practicing. 

(As mentioned during the podcast, here is the link to the [Buyer Persona Workbook](https://growth.imaginellc.com/how-to-create-effective-buyer-personas).)

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