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The Black Line Between Sales & Marketing

The Black Line Between Sales & Marketing - think of it as sports radio for salespeople, marketers, and demand generators.

Posts about

Inbound Marketing

Episode 67: Salesforce, Slack & Embracing Inbound

We're all feeling the last leg of 2020 as the year comes to an end. Kick back, relax and listen to our last episode for the year. Mike and Doug discuss Salesforce acquiring Slack, what that acquisition means, and they finally answer the question - We're trying to embrace Inbound more, but how do we manage the transition for our sales team? Keep scrolling to find the video, audio and show notes for this episode.

Episode 64: Interview with Meghan Anderson - Enhancing the Sales-Marketing Relationship

Today is the day we've all been waiting for. Guest Meghan Anderson, VP of Marketing at HubSpot,...

Episode 61: Interview with Marcus Andrews - Product Marketing, Launches, Narrative Design & More

What is product marketing? Is it really a thing? And if it is a thing, how is it different from...

Episode 36: Content Strategy:  Owning vs. Renting Attention

Emails today get a bad reputation. Why? Well, because we abuse the channel. In this episode, Mike...

Episode 29: Does Traffic Matter?

For better or worse, marketers are obsessed with numbers. What's one of the biggest metrics they're...

Episode 28: Marketers Need to Be Technologists

Mike argues that marketers need to be technologists in order to be successful and iterate, but what...