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The Black Line Between Sales & Marketing

The Black Line Between Sales & Marketing - think of it as sports radio for salespeople, marketers, and demand generators.

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Episode 73: Okta Acquires Auth0 & Is Being A CopyCat Good?

HubSpot’s stock is back over $500 and is now worth $24 billion in valuation. Adobe beats Salesforce in valuation at $430 billion vs. $207 billion. The whole market is crazy. Speaking of crazy, Okta acquired Auth0 for $6.5 billion. This episode of The Black Line Podcast we’re diving into why you as a listener should be paying attention to this acquisition, and we answer a question on whether you should or shouldn’t copy features from other businesses.

Episode 72: Interview with Christina Garnett - The Truth About Communities

Today’s episode is extra special as the one and only Christina Garnett joins us as a guest on the...

Episode 71: The Attention Economy, Email Metrics, & A/B Testing

Doug hit inbox zero the other night and apparently email is dead. Just like coffee doesn’t work...

Episode 68: Kicking Off 2021 - How to Steer Your Course to a Strong Year

Happy New Year everyone and welcome to the first episode of the year! We're officially in a new...

Episode 67: Salesforce, Slack & Embracing Inbound

We're all feeling the last leg of 2020 as the year comes to an end. Kick back, relax and listen to...

Episode 64: Interview with Meghan Anderson - Enhancing the Sales-Marketing Relationship

Today is the day we've all been waiting for. Guest Meghan Anderson, VP of Marketing at HubSpot,...

Episode 62: Snowflake IPO & Side Gigs

There are big things going on in the world this week: Snowflake went public, Inbound 2020 is...

Episode 61: Interview with Marcus Andrews - Product Marketing, Launches, Narrative Design & More

What is product marketing? Is it really a thing? And if it is a thing, how is it different from...

Episode 58: A Framework For Building Your MarTech Stack

Is there too much tech? Mike says yes. Why? Well, there's a lot of tech, but not a lot of...

Episode 57: Interview with Chris O'Donnell - Product Management, The Role of Technology, SaaS & More

We are excited to have Chris O'Donnell, Chief Product Officer at HubSpot, on the show today. Tune...