Making Sales Growth Predictable, Sustainable & Scalable

The Only Meaningful Marketing Metric

The summer issue of Booz, Allen, Hamilton's Strategy + Business has some great stuff. One of the best is an article by Edward Lnadry, Andrew Tipping, and Jay Kumar, Growth Champions (registration required). In it, they give the best definition for the purpose of marketing that I have seen:

Are Leads Groups Dinosaurs?

I was asked today about whether I wanted to participate in a “leads group.” For those of you that...

When is Free Too Expensive?

A new daily newspaper made its introduction to my neighborhood recently. It’s delivered to my door,...

Respect

I am a proponent of building a customer/client community. I am a big fan of word-of-mouth (WOM)...

Make A Promise

As companies look for ways to reinvigorate both the quality and rate of their growth in the...

When Does Transparency Lead to Commoditization?

Ben McConnell & Jackie Huba over at The Church of The Customer recently blogged about CoffeeCup...

Human Capital?

I recently heard a consultant talk about the need to recruit and retain talented “human capital.” I...

The Carnival of Marketing for May 7

There’s a lot of great stuff on the web to help anyone who is attempting to accelerate the growth...

The Problem With Marketing

I’d like to oversimplify the buying cycle for a moment. A buyer goes through six basic stages:

The Carnival of Marketing Coming to The Fast Growth Blog Next Week

We've had the honor of having several of our posts chosen for the weekly Carnival of Marketing. The...

Doug Davidoff