I shared some thoughts on this topic several years ago. As I've received countless additional inquiries and attempts my salespeople do "get the conversation started," I decided to adjust the post and add some recommendations. One of the things we do at Imagine is to work with our clients to develop effective lead generation. We use email strategies, content strategies and even calling strategies. When implementing, I inevitably get a concern that "People don't read emails," or "I don't take...
