Making Sales Growth Predictable, Sustainable & Scalable

The New Marketing Funnel In Action

In my last post, I introduced The New Marketing Funnel and defined the phases of the process. In this post, I want to share how to utilize this process as the filter for every marketing action or investment you consider.

The New Marketing Funnel

The marketing function (at least as most business executives define it) has been undergoing...

Strategy Without Accountability Is Daydreaming

I was talking with a friend of mine, who is also a business owner. He was kvetching about some...

WSSD – What Should Starbucks Do

I haven’t sparked as much conversation with a blog post or observation as I did with my recent post...

A Little Perspective

Here's what I don't get - why are we giving the very same economists who completely missed this...

How Are You Talking?

Cessna has just launched a new advertising campaign - and I LOVE it. Cessna gets who their customer...

Amazon's Mistake

Last week, Amazon announced the new version of their e-book reader, The Kindle 2.0. They maintained...

Godin on Irrational Behavior

Seth Godin has a great insight as to why "people don't buy your offerings," check it out. Godin is...

The Center Of Your Universe

I’ve not written about one of my favorite subjects in a while – the customer experience. Today, I...

How To Make More Sales

I was having breakfast at a hotel this morning before a speech. A business/sales meeting was...

Doug Davidoff