One of the tools in all inbound marketers toolkits is social media. Falls right into the attract phase of the methodology. All you need to do is identify the social media platforms your prospects are using, create your company pages and go. Promote the content that you have created specifically for your target audience and they will like it, share it and engage with it. Sounds easy enough, right? As it turns out, it’s not that easy. There’s a lot more to an effective social media approach than...
