When I joined Imagine – just over a year ago now – part of my role was account manager for one of our newest clients. It was a great opportunity for me to learn how we approach a client engagement from the very beginning and to understand the process that we go through. The very first thing we do with a new client is develop their buyer personas. As is usually the case, our client had ideas around who their ideal customers/prospects were but they hadn’t documented those ideas or answered all of...
