--- title: "Building The Bridge: A Story About How to Cut Your Sales Cycle In Half" description: Imagine Media, the publishing arm of The Imagine Companies, has released a new book titled, “Building The Bridge,” the first in a new series of business education novellas written for entrepreneurs building fast-growth businesses. --- ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner # Building The Bridge: A Story About How to Cut Your Sales Cycle In Half [ Doug Davidoff ](https://www.liftenablement.com/blog/author/doug-davidoff) Feb 12, 2006 12:08:11 PM Imagine Media, the publishing arm of The Imagine Companies, has released a new book titled, “[Building The Bridge](https://www.imaginellc.com/buildingbridge),” the first in a new series of business education novellas written for entrepreneurs building fast-growth businesses. The novella tells the story of Eddie, a successful financial advisor who is stuck in the trap of commoditization. The story follows Eddie as he discovers how to reignite his career by becoming an expert in the solving the problems his clients face instead of using the traditional strategy of only being an expert on the solutions he offers. The series is written as a guide for entrepreneurs and sales professionals and is based on Doug’s decades of success in overly commoditized markets. Davidoff is the founder of the Imaging Companies, a Maryland-based international business consulting firm and author of three previous books and co-author of “Parenting the Office.” His “Intelligent Growth” programs have helped hundreds of companies transform their sales process into one that creates value for customers. [B2B Sales Strategy](https://www.liftenablement.com/blog/topic/b2b-sales-strategy) ## Read On ### [Imagine Business Development & Clients Featured In SmartCEO Magazine](https://www.liftenablement.com/blog/imagine-business-development-clients-featured-in-smartceo-magazine) Imagine Business Development and two of its clients were featured in Washington SmartCEO's February... [![transformation](https://www.liftenablement.com/hs-fs/file-359955008-jpg/blog-files/transformation.jpg?width=352&name=transformation.jpg) ](https://www.liftenablement.com/blog/change-my-company-but-dont-change-me) ### [Change My Company!!! (but don't change me)](https://www.liftenablement.com/blog/change-my-company-but-dont-change-me) Imagine Business Development operates on the front lines of change. Everyday, we work with small... [![](https://www.liftenablement.com/hs-fs/file-363404760-jpg/blog-files/41.jpg?width=352&name=41.jpg) ](https://www.liftenablement.com/blog/3-key-to-building-high-performance-sales-teams) ### [3 Keys to Building High Performance Sales Teams](https://www.liftenablement.com/blog/3-key-to-building-high-performance-sales-teams) On Thursday, June 24, 2010 I’ll be sharing some secrets great companies know that have enabled them...